Sify presents Talk the Walk – Viral Marketing

What do you need in order to advertise your brand? Huge budgets? Celebrities? An ad agency? Google, a brand that needs no explanation, has a lesson or two for us here.
It’s all about generating the right talk and the right buzz about your product which can go a long long way in making your brand a success.
At “Talk the Walk”, we encourage you to come explore this dimension to advertising.
Talk on!!
“Mind, your wings, and let the pigs fly,
To break the clutter, a chance for you to try.
The Balkis and the Pandeys, have done it, and are doing it
Spread the bug of awareness, and match them fit to fit”

Event Description:
Each team needs to make an audio-visual ad for one of the verticals (Finance, Games etc.) of Sify.com or for Sify.com as a whole. Aim of ad should be to increase traffic on Sify.com.
Round-I
• An Audio-visual ad for max 60 seconds should be made to promote Sify.com or any of its products/services.
• Every Ad should start with slide showing
More Info @Sify.com and logo of Sify.com
• This slide should last for at least 3 seconds
• Each team needs to send its members’ names, contact details and ad (.wmv/.avi/.mpg/.mpeg format) at talkthewalk@jbims.edu by 14th Oct, 2009 23:59:59 hours
• The subject line of the mail must be Viral_Marketing_InstituteName_TeamName

Round-II
• Shortlisted teams will be informed in due course and only after that, they need to upload their ad on Youtube and link for the same should be sent at talkthewalk@jbims.edu
• Title of Ad (uploaded on Youtube) should be Sify Talk The Walk: Video Name
• The subject line of the mail must be Viral_Marketing_InstituteName_TeamName
• Every entry will be evaluated on aggregate rating got by that ad on Youtube till 22nd Oct, 2009 23:59:59 hours

Rules and Regulations:
• A team can consist of a maximum of two members
• Any number of teams from an institute can participate in the Event
• Decision of the judges will be final and binding on all participants
• All rights will be reserved by Sify.com

Prizes:
• 1st Prize : Rs. 10,000
• 2nd Prize: Rs. 7,500
• 3rd Prize: Worth 5,000

In case of any queries, please contact:
Nalin Sethi +91 9769429905
Mithun P +91 9324312518